Integrated Marketing Campaigns

Integrated

Marketing Campaigns

STRATEGY • CREATIVE • MULTI-CHANNEL EXECUTION

Bringing strategy, messaging and creative execution together across multiple channels to reach the right audience, create engagement and drive results.

CAMPAIGN 01

EDDM Direct Mail Campaign

TARGETED MAILERS. STRONGER BRAND AWARENESS. CONSISTENT MARKET PRESENCE.

An ongoing direct mail strategy designed to keep the Leslie McDonnell Team visible in key markets, showcase proven sales activity and connect with homeowners through targeted, professionally branded mailers.

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OBJECTIVE

Build consistent brand awareness, reinforce the team’s position as a local real estate resource and generate seller opportunities within targeted communities.

MY ROLE

Strategy • Copywriting
Creative Direction • Design
Targeting • Vendor Coordination
Campaign Planning • Execution

APPROACH

Developed cohesive direct mail campaigns featuring recent sales, neighborhood expertise, market activity and strong calls to action. Coordinated targeting, creative development and distribution across three core markets.

3 CORE MARKETS

28,290 PIECES MAILED

Libertyville • Vernon Hills • Lincolnshire

Regular EDDM distribution

Repeated exposure in priority communities

Through strategic mailing and strong CTAs

CONSISTENT BRAND PRESENCE

GENERATED SELLER LEADS

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CAMPAIGN 02

Property Marketing Campaign

A COORDINATED, MULTI-CHANNEL APPROACH TO MAXIMIZE EXPOSURE AND ENGAGEMENT.

A comprehensive marketing campaign designed to showcase a listing, attract potential buyers and drive open house attendance through consistent messaging across digital and print channels.

OBJECTIVE

Generate strong online exposure, drive open house traffic and create excitement around the listing.

MY ROLE

APPROACH

Strategy • Copywriting
Creative Direction • Design
Social Media • Video
Email Marketing • Print
Vendor Coordination

Developed a cohesive marketing plan including professional photography, social media content, email to past clients, open house promotion and listing materials to highlight the home’s best features.

STRONG ONLINE EXPOSURE

Through video, social and email marketing

Consistent branding across all channels

High attendance and buyer interest

SUCCESSFUL OPEN HOUSE

INCREASED ENGAGEMENT

CAMPAIGN 03

Pizza Madness

AN INTERACTIVE CAMPAIGN THAT TURNED CUSTOMER FAVORITES INTO A MONTH-LONG COMPETITION.

Developed a March Madness-inspired bracket competition where customers voted for their favorite specialty pizzas, combining social media, in-store promotion, giveaways and menu features to drive participation and sales.

OBJECTIVE

Create an engaging seasonal promotion that increased customer interaction, drove restaurant traffic and sales, and strengthened the restaurant’s connection with its community.

MY ROLE

Campaign Concept • Strategy
Creative Direction • Design
Social Media Management
In-Store Promotion
Giveaway Coordination

APPROACH

Created the campaign concept and all promotional materials using Canva and Adobe Illustrator. Managed daily Facebook and Instagram content, coordinated featured pizzas with the kitchen team, promoted voting through restaurant and pizza-box flyers, and awarded pizza giveaways to randomly selected participants.

25%

SALES GROWTH

40%

INCREASE IN ENGAGEMENT

Libertyville • Vernon Hills • Lincolnshire

Social media engagement during the campaign

Daily content kept customers engaged

Social • In-store • Print • Giveaways

MONTH-LONG CAMPAIGN

MULTI-CHANNEL EXECUTION