Krystal Morris
Community & Event Marketing
EXPERIENCES • COMMUNITY • CONNECTION • IMPACT
Creating memorable experiences that bring people together, strengthen relationships and make a positive impact in the community.
FEATURED EVENT
Pie Day
CLIENT APPRECIATION EVENT
& CHARITABLE FUNDRAISER
An annual client appreciation event designed to bring the community together, show gratitude to clients and support a meaningful cause. This event combines creative marketing, efficient registration, engaging communications and a smooth day-of experience.
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OBJECTIVE
Create a memorable client event that strengthens relationships and raises funds for smashSMARD in honor of Nash’s legacy.
MY ROLE
• Campaign planning
• Creative direction
• Email & social promotion
• Registration & ticketing
• Print materials & signage
• Event coordination
• On-site setup & execution
APPROACH
Developed a cohesive campaign across digital, email and print, implemented a seamless QR registration system and created an inviting, on-brand event experience from start to finish.
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430+
Pies Distributed
Raised for smashSMARD
of Clients & Community Members Served
400+
Registrations
$3,600
Hundreds
FEATURED EVENT
Brunch with Olaf, Santa, & Mrs. Claus
A FUN, FAMILY-FRIENDLY
CLIENT EVENT
A festive holiday event bringing clients and the community together for a magical morning with Santa, Mrs. Claus and Olaf. The event featured professional photos, face painting, crafts and a smooth, organized registration process.
OBJECTIVE
Create a memorable holiday experience for clients and families.
MY ROLE
APPROACH
• Event planning
• Registration & scheduling
• Social media & email promotion
• Print materials & on-site signage
• Vendor coordination
• On-site setup & execution
Designed a cohesive theme, implemented a 5-minute photo registration system and created engaging marketing materials to drive attendance.
200+
Clients Attended
Face Painting & Crafts
Stronger Community Connections
Professionally Captured Photos
ONGOING INITIATIVE
Monthly Client Giveaways
CONSISTENT ENGAGEMENT THROUGHOUT THE YEAR
A monthly giveaway program designed to keep in touch with past clients, grow our database and provide valuable, relevant prizes. Each month features a new theme and is promoted through email, social media and targeted outreach.
✓ Monthly themed giveaways
✓ Custom graphics and registration forms
✓ Email and social media promotion
✓ Increased client engagement and database growth
Increased Engagement
Relevant, Valuable Prizes
Year-Round Touchpoints
Growing
Database
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PAST EXPERIENCE
JJ Twig’s Community Events
LOCAL EVENTS, FUNDRAISERS & PROMOTIONS
During my time at JJ Twig’s Pizza & Pub, I planned and promoted various community events and in-restaurant campaigns that brought people together, increased customer engagement and supported local organizations.
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